About Internet Accounting and Online Accounting from Corefino

Corefino demonstrates that there are still possibilities for innovation in staid business services, like accounting. Corefino’s combination of technology and efficient business practices make them a great choice for a newly funded company that understands the value of an effective accounting solution.

-Susan Lucas-Conwell, Executive Director, SDforum

Corefino Whitepapers Make Top 10 ‘Most Downloaded’ List on CFO.com

Financial Transformation and Strategic CFO Messaging Moving CFO’s to Review Alternatives; Corefino’s Cloud Based Financial Solution Model Referenced in CFO.Com White Paper Library

BURLINGAME, Calif. – Two white papers by Corefino, Core Financials Outsourced for the SaaS-Savvy, Strategic CFO, were among the top downloaded white papers by CFO.com users in 2009 among a total of 1,800 white papers,

Corefino had posted two papers in 2009 on CFO.com:

Corefino’s ‘triple play’ online accounting provides an off-premise; audit-ready financials solution with a Best Practices outsourced approach — similar to the heavily-adopted outsourced payroll solutions now in general practice. Operating as a value-added-reseller of proven Software-as-a-Service (SaaS) accounting software solutions, and deploying its own custom accounting team in a scalable and modular approach, Corefino is 100% focused on supporting the new breed of strategic CFO’s.

The Strategic CFO white paper, written by former Forrester and IDC analyst Scott Tiazkun, plots a strategy for financial executives to morph their role to one of a true business partner to their CEO’s and Boards.

Says Tiazkun, “The vendor that offers outsourced solutions in tandem with best practices and domain expertise is a valuable resource to any enterprise. However going forward, this hybrid will prove more valuable to companies that are not only looking to create the framework for the Strategic CFO, but also for enterprises that want to move beyond the old ERP paradigm of buying, installing and upgrading software. That model keeps many companies fettered and unfocused on improving finance processes and only makes them caretakers of existing software solutions. New approaches to these old problems, such as that offered by Corefino, will help enterprises realize the vision of the Strategic CFO.”

About Corefino

Corefino, ‘Core Financials Outsourced for the SaaS-Savvy, Strategic CFO’ — is a completely outsourced accounting on demand solution for replacing the aging on-premise approach to performing routine financials. Corefino offers a turnkey people/place/platform combination of outsourced accounting experts, outsourced technology and its Triple-C (Connect-Correct-Comply) Best Practices/ workflow framework. By removing the on-site technology and headcount headaches from mid-market CFO’s and Controllers, Corefino helps them to become ‘strategic accelerators’ capable of more meaningful business impact.

Corefino operates on a variety of Software-as-a-Service (SaaS)-based platforms via monthly subscriptions, and has formed strategic partnerships including ADP, EASi and Intaact. Corefino has vertical market expertise in digital home services, electronic gaming, health services, municipal government, regional corporate offices, alternate energy and clean technology focused companies. Corefino’s accounting on demand services include reconciliation, GAAP-based financials, plus others that facilitate monthly/quarterly/annual closes, IPO and merger preparation, etc. The company was founded in 2004, the Triple-C platform was completed in 2006, and the company received capitalization in 2008 to challenge the mid-market ERP leaders. Corefino, recognized as a candidate for InformationWeek’s 2009 ‘Top 50’ Start-Ups, is based in Burlingame, CA. For more information on the company, please see www.corefino.com.

Media Contact:

Judith Rothrock, Apparancy

(561) 265-5772 judith.rothrock@apparancy.com